Coupons: My Response

I do clip 'em and use 'em. I also go through the circular every week and make my list based on what's on sale. Doing this, and clipping coupons, I save between $30-50 per week on food shopping. I suppose it helps too, that I am not picky about brands, or opposed to buying generic. If store brand bread is on sale and less expensive than say, Wonder, then I buy the store brand. Honestly, it all tastes the same to me.